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Creating Animated Banner Ads in Webstyle

For the time-pressed web designer, Webstyle is simply the fastest available method of creating top quality, web optimized graphics. And there's no artistic skill required!

The concept is simple; you can customize Webstyle's professionally designed templates - and because these templates are vector graphics you can edit them without any loss of quality.

The way in which you create your final graphics is the same easy 4 step process, whatever sort of graphic you require:

Firstly you choose the sort of graphic you want to create by clicking on one of these graphic types. We're going to use a banner ad for this example.


Secondly you select your design from the Webstyle templates. Use the arrows at the top, right hand side to browse through all of the designs. Once you find a design you like, simply click to select it. The chosen design will appear in the preview window.

The next step is to customize your graphic to make it just right for your own site - the text, color, size and so on. You can do this by clicking the buttons down the left hand side which will open the editing dialogs. As you make changes the image will be instantly updated in the preview window.

For example if you want to change the text you click the Text button which opens the text editing dialog. Then from the drop down menu, select the line of text you wish to change...and type in your own advertising copy. Do the same for each line of text you wish to change.

You can change the font as well by simply selecting the text line you wish to change, and choosing a new font. Notice that all changes to the banner are reflected instantly in the preview window.

The Advanced Text Dialog gives complete control over the position of the text, tracking, line spacing and aspect ratio.

Changing the colors is just as easy. Click the Colors button. All the color elements of the design are shown here, simply select the one you want and click the new color. The My colors option allows you to select from a range of colors already used in your site.

To give another example, if you want to change the size, then click the Size button and simply adjust the slider or set the size of your graphic in pixels. You can scale down the whole graphic if you'd like a smaller size.... 100% takes you back to the original size. And remember, there will be absolutely no loss of quality when you rescale these graphics because the templates are in vector format.

The final step is to export your graphic. Select Save; you'll find a dialog that displays the size of your graphic in pixels and K. You can optimize the graphic by choosing the number of colors and whether to dither or not - it's basically a trade off between file size and image quality. Since this is a banner we'll go for 16 colors, no dithering.

Notice that it's interactive and instant - the size figures and the image update as you alter the settings. And that means no more trial and error!

Optimizing web graphics can be a rather complex process. As you'd expect, Webstyle does the work for you; it not only produces fully anti-aliased images - in other words the best quality - but also optimizes the file size to be as small as possible. This example is less than 6k, which is really small for an animated banner. And of course it saves the graphics in GIF or JPEG format so you can be sure they will work with all browsers. Webstyle even offers direct integration with Macromedia Dreamweaver and Microsoft FrontPage to make exporting the graphics into these web page editors dead simple.

So that's it, we've created our own custom banner ad, it's less than 6k and it only took a couple of minutes. The process is very similar for all other graphic types such as NavBars, buttons and headings.